Diamond Supply Co | Spring - Summer 2008

On Saturday May 24th, 2008, Diamond Supply Co dropped their highly anticipated Spring/Summer 2008 line. The drop was jumped started by the release of 100 (50 in black/tiffany, 50 in tiffany/black) prints of their 3rd collaboration with Crooks & Castles. Better known as "The World is Yours" tee or Diamond x Crooks Pt3, the release set the tone for what is to be their best release to date. In addition to a full line of t-shirts, Diamond Supply Co dropped a healthy selection of belts, fitted hats, and skate decks.

Online releases from the Spring/Summer collection should be available very soon, with 2-3 designs being released online per week. Rumor has it that there may still be a few left from a (very) recent online release.

Latest celebrity caught sportin' the Diamond Supply Co goods... none other than Ice T.

Stay tuned for pictures from the drop... lots of good stuff you'll want to check out.

What Exactly is Streetwear?

Streetwear is a broad category used to describe clothing which provides an alternative to more mainstream pop-culture brands that can be traditionally found in department stores, malls, and other high-volume retail environments. The streetwear movement was a direct result of the "force feeding" of brands such as Abercrombie & Fitch, Hollister, and GAP down the throats of 20-somethings all across the world. Instead of conforming to pop fashion, young entrepreneurs took their own ideas and designed custom t-shirts, sweatshirts, and hats for themselves and their friends. As more and more people grew tired of the same old boring look, they started taking notice of this new fashion, which seemingly grew from the streets overnight. This new "look" varied from region to region, but took inspiration from hip-hop and skateboarding cultures and fused it with in-your-face graphics and sharp color schemes better known as "colorways." Over time, the quality of streetwear brands increased to the levels we see today... where people are willing to camp at stores overnight and spend hours browsing E-bay waiting for that elusive tee to hit the Internet.

Recent collaboration between streetwear designers Diamond Supply Co x Crooks & Castles